How Voltaire Might Approach Virtual Authenticy — The best tool to eliminate digital rivalry is truth. When online communities divide, they form rallying points for doubt and error. When the truth is evident, factions fall. Nobody disputes about whether there is daylight at noon. If a group is Christian, then there are people who are not, therefore you might be wrong. What would be the true religion if all others didn’t exist? There wouldn’t be one. All minds would be in agreement. Sect and error our synonymous. If one group demonstrates the truth, neither would exist. There are no sects in mathematics or experimental physics. A long dispute means that both parties are wrong. Be true and your organization will grow organically. To grow your online community, help its participants fight their voices of judgement, fear and cynicism.