How Voltaire Might Approach Digital Innovation — Be that break of dawn that inspires appreciation; that digital innovation that inspires online collaboration. Habit does not make passion. When plunged into the profound darkness of night, people take pleasure in the burst of new light. If everything were beautiful and good, one would no longer admire anything. Let us suppose all churches were equal to St. Peter’s, all statues were Venus de Medici, all poetry as well written as Boileau’s Art Poetique. Would you have as much pleasure in enjoying masterpieces that became common? No! In Paris, people admired the rhinoceros. If there were ten thousand rhinoceroses, man would run after them and kill them. To attract attention and interaction, be a source of innovation.